Data Guides

Gut Health – Data Guide

It should be no surprise that gut health is the fastest growing category tracked in the Condition Specific Report. Probiotics have been the supplement for all seasons—and for a growing number of reasons—for many years.

But with growth comes awareness and education, and wherever consumers are finding their information, they are coming at the category with a more discerning eye. That's not stopping probiotic sales from growing at 17.1 percent to reach $1.9 billion in sales, but the more-educated consumers are doing the probiotics category a service by demanding more information and results. That's why we are seeing more multi-strain products and more products that bring in additional ingredients, like omega 3s.

In our Gut Health Data Guide you'll find:

  • 39 pages of in-depth analysis of this condition-specific category
  • 12 graphs/charts
    • Gastrointestinal Health Supplements Sales and Growth, 2006-2016
    • 2006-2016 Gastrointestinal Health Supplements vs. Total Supplements Sales and Growth
    • 2010-2016 Liver Health/Detox Supplements Sales by Ingredient
    • 2014-2016 Liver Health/Detox Supplements Sales, Growth and Market Share by Channel
    • 2010-2016 Liver Health/Detox Supplements Growth by Ingredient
    • Top 6 Gastrointestinal Health Supplements Ingredients Market Share, 2016
    • 2006-2016 Gastrointestinal Health Supplements Sales by Ingredient
    • 2006-2016 Gastrointestinal Health Supplements Growth by Ingredient
    • Top 6 Liver Health/Detox Supplements Ingredients Market Share, 2016
    • 2010-2016 Liver Health/Detox Supplements vs. Total Supplements Sales and Growth
    • 2014-2016 Gastrointestinal Health Supplements Sales, Growth and Market Share by Channel
    • Liver Health/Detox Supplements Sales and Growth, 2010-2016

Featured Chart

The Gut Health – Data Guide is taken from the 2017 Condition Specific Report. Purchasers of this Data Guide are eligible to apply their $850 credit to the purchase of the full report. Contact Kim Merselis for more information.

Kim Merselis kmerselis@newhope.com