Data Guides

Herbs & Botanicals – Data Guide

The NBJ Supplement Business Report has been the playbook for nutrition industry professionals for over two decades. We've included the Executive Overview of our marque report to give readers access to the top findings of this feature-rich report at a fraction of the price.

The report's most popular chapter: Herbs and Botanicals is also included. An introduction to this key chapter:

When we talk about herbs and botanicals, we are often talking about what can look like fads. Except these fads are thousands of years old. They just occasionally hopscotch around the globe to be discovered by new cultures, new markets. Take the case of turmeric. The spice, and its healthy qualities, have been known for thousands of years as an important component of Ayurvedic medicine. Western markets have layered over the ancient wisdom with science and tweaked the compound for what could be better bio-absorption, but what feels like a fad cresting towards a trend is certainly not "new." At 18 percent growth in 2016 and sales of $196 million, turmeric has nearly tripled 2011's $68 million. We believe growth has slowed, but that could be more about the rule of big numbers than anything remotely close to a bursting bubble.

In our Herbs and Botanicals Data Guide (+ Supplement Business Report Overview) you'll find:

  • 55 pages of in-depth analysis of this condition-specific category
  • 25 graphs/charts
    • U.S. Nutrition Industry Sales, 2006-2021e
    • $194 Billion U.S. Nutrition Industry by Channel in 2016
    • U.S. Nutrition Industry Sales by Channel, 2006-2021e
    • U.S. Nutrition Industry Sales Growth by Channel, 2006-2021e
    • U.S. Nutrition Industry Sales Growth by Channel, 2006-2021e
    • $194 Billion U.S. Nutrition Industry by Product Category in 2016
    • U.S. Nutrition Industry Sales by Product Category, 2006-2021e
    • U.S. Nutrition Industry Sales Growth by Product Category, 2006-2021e
    • U.S. Nutrition Industry Growth by Product Category, 2006-2021e
    • U.S. Supplement Sales vs Nutrition Industry Sales and Growth, 2006-2021e
    • U.S. Supplement Industry Sales, 2006-2021e
    • $41 Billion U.S. Supplement Industry by Product Category in 2016
    • U.S. Supplement Industry Sales by Product Category, 2006-2021e
    • U.S. Supplement Industry Growth by Product Category, 2006-2021e
    • U.S. Supplement Industry Growth by Product Category, 2006-2021e
    • U.S. Supplement Industry Market Share by Product Category, 2011-2021e
    • U.S. Supplement Industry Sales by Channel, 2006-2021e
    • U.S. Supplement Industry Growth by Channel, 2006-2021e
    • U.S. Supplement Industry Growth by Channel, 2006-2021e
    • U.S. Herbs and Botanicals vs Total Supplement Sales Growth, 2006-2021e
    • U.S. Herbs and Botanicals Sales vs. Total Supplement Sales, 2006-2021e
    • U.S. Herbs and Botanicals Sales vs. Total Supplement Sales., 2006-2021e
    • $7.5 Billion U.S. Herbs and Botanicals Sales by Channel in 2016
    • U.S. Herbs and Botanicals Sales by Channel, 2006-2021e
    • U.S. Herbs and Botanicals Growth by Channel, 2006-2021e

Featured Chart

The Herbs & Botanicals – Data Guide is taken from the 2017 Condition Specific Report. Purchasers of this Data Guide are eligible to apply their $850 credit to the purchase of the full report. Contact Kim Merselis for more information.

Kim Merselis kmerselis@newhope.com