For 20 years, Nutrition Business Journal has been the go-to source for tracking sales and product trends in the nutrition industry, but the way it brings those numbers and analysis together is unique. Only NBJ’s long-standing relationships and access to privately held business intelligence make this comprehensive look at the nutrition industry possible.
Whether data is required for the next Board Meeting to support a new product development, or to evaluate possible strategic decisions, the numbers and figures a brand uses is critical to its success.
How the Data is Compiled
- NBJ defines the nutrition industry as including dietary supplements, natural and organic food and beverage, natural and organic food and beverage, and natural and organic personal care and household products.
- Because the nutrition industry is private, NBJ creates its industry sales estimates in a top-down, iterative process.
- Sales and growth statistics are a moving target subject to a great number of outside influences, but NBJ methodology relies on research and rigor to build reliable estimates.
- Excel doc of raw data for each data set purchased