Data Guides

Personal Care – Data Guide

Few products offer an experience as tangible and tactile as the lotions, balms and creams in the personal care category. That sensory element brings an immediacy that drives urgency to the need for cleaner ingredients while also offering a touch of luxury and indulgence.

The combination of healthier ingredients in a self-pampering package has built a market NBJ projects at $14 billion in sales for 2017, growing at 5.4 percent. A market of that size and momentum is attractive on its own, but consumers ready to believe the next product will make them look better, perhaps even younger, are always looking for an upgrade, leaving a large white space for innovation.

But knowing which upgrades they are looking for, and where they are looking, is vital to finding success in the personal care market. This NBJ data guide is designed as a resource and roadmap for building a successful product plan in this complex market.

NBJ's Data Guides offer the top level data and charts from our comprehensive reports, at a price point that makes sense for brands looking to answer introductory questions about a new market or category.

What's Included:

19 Charts Graphs

Raw data in Excel

Commentary and data on 12 top Natural and Organic Personal Care categories.

19 Data-Driven Charts & Graphs

  • US Natural and Organic Personal Care Sales and Growth, 2010-2021e
  • US Natural and Organic Personal Care Market Share by Category, 2017e
  • US Natural and Organic Personal Care Sales by Category, 2010-2021e
  • US Natural and Organic Personal Care Growth by Category, 2010-2021e
  • US Natural and Organic Personal Care Sales by Channel, 2010-2021e
  • US Natural and Organic Personal Care Market Share by Channel, 2017e
  • US Natural and Organic Personal Care Growth by Channel, 2010-2021e
  • US Natural and Organic Cosmetics Sales and Growth, 2010-2021e
  • US Natural and Organic Feminine Hygiene Sales and Growth, 2010-2021e
  • US Natural and Organic Hair Products Sales and Growth, 2010-2021e
  • US Natural and Organic Baby Care Sales and Growth, 2010-2021e
  • US Natural and Organic Nail Care Sales and Growth, 2010-2021e
  • US Natural and Organic Oral Hygiene Sales and Growth, 2010-2021e
  • US Natural and Organic Bath Items Sales and Growth, 2010-2021e
  • US Natural and Organic Deodorants Sales and Growth, 2010-2021e
  • US Natural and Organic Shaving Sales and Growth, 2010-2021e
  • US Natural and Organic Skincare Sales and Growth, 2010-2021e
  • US Natural and Organic Bath and Toilet Soap Sales and Growth, 2010-2021e
  • US Natural and Organic Aromatherapy and Fragrances Sales and Growth, 2010-2021e

NBJ’s Methodology

Senior Industry Analyst Claire Morton explains NBJ’s distinct advantage that comes from its predictive data modeling and thorough research. Download our full methodology overview here.

What Powers NBJ

Rick Polito
Editor-in-chief
As Nutrition Business Journal's editor-in-chief, Rick Polito... read more

Bill Giebler
Managing Editor
An award-winning writer and seasoned natural products industry veteran... read more

Claire Morton
Senior Industry Analyst
Claire Morton is the Senior Industry Analyst for New Hope Network's Nutrition Business Journal... read more

Cindy Van Schouwen
Business Development Manager
CVanSchouwen@newhope.com (303) 998-9305 Cindy Van Schouwen is the Business Development Manager... read more