Reports

2018 NBJ Condition Specific

Supplements specific to the various ailments that challenge consumers comprise the largest meta-category in the industry. In fact, supplements and ingredients marketed to the top 22 conditions tracked by Nutrition Business Journal account for more than 93% of the total supplement market.

In the 2018 NBJ Condition Specific Report, executives can track—via past and forecasted sales and growth—the top six nutrients for each condition.

Conditions covered:

  • General Health for women, men and children
  • Gut Health
  • Heart Health and Healthy Aging
  • Bone and Joint Health
  • Healthy Sleep and Energy
  • Brain/Cognitive Health and Mood/Mental Health
  • Beauty from Within
  • Cold/Flu/Immunity
  • Menopause and Pre/Postnatal

What's Included:

100 Charts

20 Company Profiles

Raw data in Excel

Smart marketing and Amazon skills grows the gummies category

100 Data-Driven Charts

  • Market Share of Top Conditions, 2017
  • Supplement Sales by Condition, 2007-2017 & 2018e-2021e
  • Supplement Growth by Condition, 2007-2017 & 2018e-2021e
  • Supplement Market Share by Condition, 2007-2017 & 2018e-2021e
  • Men's Health Supplement Sales and Growth, 2014-2021e
  • Top 6 Women's Health Supplement Ingredients by Market Share, 2017
  • Children's Health vs. Total Supplement Sales and Growth, 2014-2021e
  • Gastrointestinal Health Supplement Growth by Ingredient, 2008-2021e
  • Liver Health and Detox Supplement Sales by Ingredient, 2010-2021e
  • Heart Health Supplement Sales and Growth, 2007-2021e
  • Top 6 Healthy Aging Supplement Ingredients by Market Share, 2017
  • Bone Health vs. Total Supplement Sales and Growth, 2007-2021e
  • Joint Health Supplement Growth by Ingredient, 2008-2021e
  • Healthy Sleep Supplement Sales by Ingredient, 2007-2021e
  • Energy Supplement Sales, Growth and Market Share by Channel, 2015-2017
  • Brain Health Supplement Sales and Growth, 2007-2021e
  • Top 6 Mood and Mental Health Supplement Ingredients by Market Share, 2017
  • Hair, Skin and Nails vs. Total Supplement Sales and Growth, 2007-2021e
  • Cold, Flu and Immunity Supplement Growth by Ingredient, 2008-2021e
  • Menopause Supplement Sales by Ingredient, 2007-2021e
  • Pre and Postnatal Health Supplement Sales and Growth, 2014-2021e

20 Company Profiles

  • doTERRA International
  • DSM (i-Health, Culturelle)
  • Gaia Herbs
  • Glanbia plc
  • Kikkoman (Country Life, Allergy Research Group)
  • Natural Factors Inc.
  • The Nature's Bounty Co. (NBTY, Puritan's Pride)
  • Nestlé (Atrium Innovations, Garden of Life, Boost)
  • NOW Foods
  • Olly Nutrition
  • Pfizer (Centrum, Alacer)
  • Pharmavite (MegaFood, Innate Response, Nature Made)
  • Schwabe NA (Nature's Way, Enzymatic Therapy, Integrative Therapeutics)
  • Swanson Health
  • Twinlab Consolidated Holdings Inc. (Twinlab, Reserveage)
  • Valeant (Bausch + Lomb)

(Click to Enlarge)

Learn More About This Report

Top takeaways from the 2018 Condition Specific Report


Supplements specific to the various ailments that challenge consumers comprise the largest meta-category in the industry. See what the data says about ongoing trends.

NBJ's Methodology


Senior Industry Analyst Claire Morton explains NBJ;s distinct advantage that comes from its predictive data modeling and thorough research. Download our full methodology overview here.

What Powers NBJ

Rick Polito
Editor-in-chief
As Nutrition Business Journal's editor-in-chief, Rick Polito... read more

Bill Giebler
Managing Editor
An award-winning writer and seasoned natural products industry veteran... read more

Claire Morton
Senior Industry Analyst
Claire Morton is the Senior Industry Analyst for New Hope Network's Nutrition Business Journal... read more

Cindy Van Schouwen
Business Development Manager
CVanSchouwen@newhope.com (303) 998-9305 Cindy Van Schouwen is the Business Development Manager... read more