Marketers not only need to know which customers are buying their products but where they are buying them. They also need to know if their product needs to be packaged and presented differently depending on whether the point of purchase is in a natural specialty store, a club warehouse or on a smartphone 4-inch screen. It's important to know that internet sales of supplements, natural & organic food and natural personal care climbed by 13.5 percent last year, but it's breaking down into subcategories and channel niches that makes devising the best possible strategy more possible. The practitioner channel may be performing strongly on 8.8 percent growth, but knowing which products are selling best could be pivotal for brands in and outside that channel.
Creating an omnichannel strategy and then continually fine tuning it requires having a sense of which customers in which categories are more apt to spread those dollars across multiple channels. The marketing for a product might hinge on whether the shopping cart is actual or virtual, and the marketing budget must be balanced across those multiple channels. The executives constantly calculating where the budget is best deployed can use the NBJ Sales Channel Report to help shape their decisions.
The needs of consumers may not be new, but the need to meet those consumers where they are, with that they want, has never been more complex.
Atrium Innovations (Douglas Labs, Pure Encapsulation)
Costco Wholesale Corporation
CVS Health Corporation
The Kroger Company
Natural Grocers by Vitamin Cottage Inc
Nu Skin Enterprises (Pharmanex)
Sprouts Farmers Market Inc
Swanson Health Products
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An Omnichannel World
New this year, we separated the data and insights specific to the Supplement, Natural Living, and Food & Beverage categories, so you can purchase only the data you need to make distribution strategy decisions in your market.
Food and Beverage
This report expands the focus on the supplement industry, with 137 pages, 65 charts and graphs and 21 company profiles, this report provides an excellent foundation for brands looking to distribute food and beverage products.
This report expands the focus on the supplement industry, with 151 pages, 65 charts and graphs and 21 company profiles, this report provides an excellent foundation for brands looking to distribute supplement products.