Reports

2018 NBJ Sales Channel Report

Marketers not only need to know which customers are buying their products but where they are buying them. They also need to know if their product needs to be packaged and presented differently depending on whether the point of purchase is in a natural specialty store, a club warehouse or on a smartphone 4-inch screen. It's important to know that internet sales of supplements, natural & organic food and natural personal care climbed by 13.5 percent last year, but it's breaking down into subcategories and channel niches that makes devising the best possible strategy more possible. The practitioner channel may be performing strongly on 8.8 percent growth, but knowing which products are selling best could be pivotal for brands in and outside that channel.

Creating an omnichannel strategy and then continually fine tuning it requires having a sense of which customers in which categories are more apt to spread those dollars across multiple channels. The marketing for a product might hinge on whether the shopping cart is actual or virtual, and the marketing budget must be balanced across those multiple channels. The executives constantly calculating where the budget is best deployed can use the NBJ Sales Channel Report to help shape their decisions.

The needs of consumers may not be new, but the need to meet those consumers where they are, with that they want, has never been more complex.

What's Included:

81 Charts

21 Company Profiles

Raw data in Excel

Click or mortar? Omnishopping: grocery's new normal

81 Data-Driven Charts

  • $205.9 Billion Natural and Organic Products Industry by Channel, 2017
  • Natural and Organic Products Sales by Channel, 2006-2021e
  • Natural and Organic Products Growth by Channel, 2007-2021e
  • Natural and Organic Products Market Share by Channel, 2006-2021e
  • Brick and Mortar vs. DTC Sales and Growth, 2006-2021e
  • Natural, Organic, and Functional Food and Beverage Market Share by Channel, 2017
  • Natural, Organic and Functional Food and Beverage Sales by Channel, 2006-2021e
  • Natural, Organic and Functional Food and Beverage Growth by Channel, 2007-2021e
  • Supplement Market Share by Channel, 2017
  • Supplement Sales by Channel, 2006-2021e
  • Supplement Growth by Channel, 2007-2021e
  • Natural Living Market Share by Channel, 2017
  • Natural Living Sales by Channel, 2006-2021e
  • Natural Living Growth by Channel, 2009-2021e
  • Natural & Specialty Retail Sales and Growth, 2006-2021e
  • Natural & Specialty Retail Channel by Product Category, 2017

For a listing of all data charts – download the Report Snapshot

21 Company Profiles

  • Albertsons Companies
  • Alticor (Amway, Nutrilite)
  • Amazon (Amazon.com, Whole Foods)
  • Atrium Innovations (Douglas Labs, Pure Encapsulation)
  • Costco Wholesale Corporation
  • CVS Health Corporation
  • doTERRA
  • GNC
  • Herbalife International
  • The Kroger Company
  • LuckyVitamin
  • Lucky’s Market
  • Metagenics
  • Natural Grocers by Vitamin Cottage Inc
  • Nu Skin Enterprises (Pharmanex)
  • Sprouts Farmers Market Inc
  • Standard Process
  • Swanson Health Products
  • Thrive Market
  • USANA

(Click to Enlarge)

Report Snapshot

Fill out the form to download the Table of Contents, full chart listing, Executive Overview and first article for free.

An Omnichannel World

New this year, we separated the data and insights specific to the Supplement, Natural Living, and Food & Beverage categories, so you can purchase only the data you need to make distribution strategy decisions in your market.

Food and Beverage

This report expands the focus on the supplement industry, with 137 pages, 65 charts and graphs and 21 company profiles, this report provides an excellent foundation for brands looking to distribute food and beverage products.

$1,975 - Buy Now(Regular Price $2,195)

Natural Living

This new report replaces the Direct-to-Consumer report by expanding the focus to view the natural living industry across the brick & mortar, internet, practitioner and multi-level marketing channels.

$1,975 - Buy Now(Regular Price $2,195)

Supplements

This report expands the focus on the supplement industry, with 151 pages, 65 charts and graphs and 21 company profiles, this report provides an excellent foundation for brands looking to distribute supplement products.

$1,975 - Buy Now(Regular Price $2,195)

What Powers NBJ

Rick Polito
Editor-in-chief
As Nutrition Business Journal's editor-in-chief, Rick Polito... read more

Bill Giebler
Managing Editor
An award-winning writer and seasoned natural products industry veteran... read more

Claire Morton
Senior Industry Analyst
Claire Morton is the Senior Industry Analyst for New Hope Network's Nutrition Business Journal... read more

Cindy Van Schouwen
Business Development Manager
CVanSchouwen@newhope.com (303) 998-9305 Cindy Van Schouwen is the Business Development Manager... read more