Reports

2018 NBJ Supplement Business Report

With an overall sales growth slowdown in the supplement market, it's easy to look at the bright spots, even if the size of these standout ingredient markets isn't large enough to boost sales growth overall. Collagen is on fire, growing at 30 percent, but it hasn't broken the $100 million barrier yet, coming in at $98 million. Mushrooms had another strong year at 10.1 percent growth, but it’s still among the smaller corners of the industry at $46 million.

In the filtered light of expectations and assumptions, it's easy to see those bright spots as brighter than they are.

Yes, sales are slower, but not significantly slower. It's also a bigger and more complicated market with an increasingly intricate set of channels and consumers hopping from one to the next. That makes both predicting changes and reacting to them very difficult.

What's Included:

111 Charts

38 Company Profiles

Raw data in Excel

Thinking outside the pill, A drive for delivery format innovation challenges the industry

111 Data-Driven Charts

  • U.S. Natural and Organic Products Industry Sales and Growth, 2007-2021e
  • $206 Billion U.S. Natural and Organic Products Industry by Channel in 2017
  • U.S. Natural and Organic Products Industry Sales by Channel, 2007-2021e
  • U.S. Natural and Organic Products Industry Growth by Channel, 2007-2021e
  • $206 Billion U.S. Natural and Organic Products Industry by Product Category in 2017
  • U.S. Supplement Industry Sales and Growth, 2007-2021e
  • $43 Billion U.S. Supplement Industry by Product Category in 2017
  • U.S. Supplement Sales by Channel, 2007-2021e
  • U.S. Supplement Industry Growth by Channel, 2007-2021e
  • U.S. Vitamin Sales and Growth, 2007-2021e
  • $546 Million Vitamin A Sales by Channel in 2017
  • U.S. B Vitamins Sales and Growth, 2007-2021e
  • $1.2 Billion Vitamin C Sales by Channel in 2017
  • U.S. Vitamin D Sales and Growth, 2007-2021e
  • $2.9 Billion U.S. Mineral Sales by Product Category in 2017
  • U.S. Calcium Sales and Growth, 2007-2021e
  • $917 Million U.S. Magnesium Sales by Channel in 2017
  • U.S. Iron Sales and Growth, 2007-2021e
  • $87 Million U.S. Selenium Sales by Channel in 2017
  • U.S. Herb and Botanical Sales and Growth, 2007-2021e
  • U.S. Sports Nutrition Sales and Growth, 2007-2021e
  • U.S. Specialty Supplement Sales and Growth, 2007-2021e
  • $43 Billion Supplement Industry by Channel in 2017

For a listing of all data charts – download the Report Snapshot

21 Company Profiles

  • Abbott Laboratories (Ensure, EAS)
  • Alticor (Amway, Nutrilite)
  • Atrium (Pure Encapsulations, Douglas Laboratories, Genestra Brands)
  • Basic Research/Zoller Labs (Zantrex, Relacore, Leptopril, etc.)
  • Bayer (One A Day, Flintstones, Phillips)
  • Church & Dwight (Vitafusion, L’il Critters, PB8, Accuflora)
  • DanoneWave (Vega)
  • Direct Digital (Healthy Directions)
  • doTERRA International, LLC
  • Forever Living
  • GNC (General Nutrition Centers)
  • Glanbia (Optimum Nutrition, ThinkThin, Amazing Grass)
  • Herbalife International
  • International Vitamin Corporation (IVC, Perrigo)
  • Iovate (Hydroxycut, MuscleTech)
  • Kikkoman (Country Life, Allergy Research Group)
  • Koninklijke, DSM N.V.
  • Life Extension
  • Metagenics
  • Natural Alternatives International
  • Natural Factors Nutritional Products
  • NBTY (Nature’s Bounty, Rexall Sundown, Puritan’s Pride)
  • Nordic Naturals
  • NOW Foods
  • Nu Skin Enterprises (Pharmanex)
  • NutraNext (Natural Vitality, Sedona Pro, Rainbow Light)
  • Olly Nutrition
  • Pfizer (Centrum, Alacer)
  • Pharmavite (Nature Made, Innate Response, MegaFood)
  • Procter & Gamble (Metamucil, New Chapter)
  • Reckitt Benckiser
  • Schwabe NA (Nature’s Way, Enzymatic Therapy, Integrative Therapeutics, Wellesse)
  • Shaklee
  • SmartyPants Vitamins
  • Standard Process
  • Swanson Health
  • Twinlab Consolidated Holdings Inc. (Reserveage, New Vitality)
  • Valeant (Bausch + Lomb)

(Click to Enlarge)

Report Snapshot

Fill out the form to download the Table of Contents, full chart listing, Executive Overview and first article for free.

Learn More About This Report

The Story of Sales Growth

Why are we seeing growth drop? Effects of mass market retail and sales channels are having more of an impact that alarming news headlines of the past. The market is maturing.

The Industry's Bible

Editor-in-Chief Rick Polito explains why the NBJ Supplement Business Report is the "bible for the industry" and why it’s critical for understanding what’s happening next.

What Powers NBJ

Rick Polito
Editor-in-chief
As Nutrition Business Journal's editor-in-chief, Rick Polito... read more

Bill Giebler
Managing Editor
An award-winning writer and seasoned natural products industry veteran... read more

Claire Morton
Senior Industry Analyst
Claire Morton is the Senior Industry Analyst for New Hope Network's Nutrition Business Journal... read more

Cindy Van Schouwen
Business Development Manager
CVanSchouwen@newhope.com (303) 998-9305 Cindy Van Schouwen is the Business Development Manager... read more