2018 Sports Nutrition and Weight Management Report
With 6% growth in 2017, the sports nutrition and weight management categories is still growing faster than supplements overall, but has cooled off from 7% the year before. The star product: protein, is what paved the way for sports nutrition and weight management to go mainstream in the first place and it continues to bolster the growth now.
Figuring out how to make that growth happen for other ingredients, of course, requires data and insight, and that's what the NBJ Sports Nutrition and Weight Management report delivers. With 60 charts and 23 company profiles outlining some of the most successful and innovative brands in the space, the report serves as a guide for planning product development and audience-targeted marketing. Not every product category or ingredient is likely to make the jump to every-day lifestyle component like RTD protein drinks, but more could. Fiber seems a likely candidate.
To know what's next, this report offers information on where the growth is headed and where it's fading, what experts in the field are seeing, and where the science is developing. Bad news has defined these two categories for too long, but working to extend product offerings in a lifestyle-oriented way could mean very good news lies ahead.