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Reports

2019 NBJ Condition Specific Report

Looking to herbs and other ingredients as a solution to health issues may be a tradition with ancient roots, but those roots don’t tell supplement makers a lot about selling those solutions to consumers in the modern marketplace.

The answers to those questions are better answered by the NBJ Condition Specific Report, now delivered in a new fit-to-purpose format. With more than 100 sales charts detailing trends across a wide spectrum of conditions, “Top Thoughts” takeaways, position-specific “action item” call-outs, and expert commentary on what all those numbers are telling us, the Report is a much-needed tool for marketers, product developers and C-suite executive navigating the complexities of the condition-specific markets.

In condition specific supplements, changing tastes and attitudes can bring upheaval to markets as new discoveries offer new solutions and negative press tears down once-foundational markets. In this year’s report, read about how CBD is shaking up the mood and sleep categories, or learn how less-obvious ingredients are making their way into bone and joint health as sales of calcium and glucosamine shrink.

The healing traditions behind the supplements may be ancient, but the challenges reshuffle the deck every day. Whatever the condition, the NBJ Condition Specific Report has an answer.

What's Included:

100+ data charts & graphs

30 Company Profiles

Raw data in Excel

Optimization as a Condition
The Personalized Nutrition Continuum

Data charts:

Sales, Growth, Channel, Category, Comparisons, and Top 10's
A sample of the 100+ charts and graphs included:
  • Supplement Sales by Condition, 2014-2018
  • Men’s Health Supplement Sales and Growth, 2014-2022e
  • Women’s Health vs. Total Supplement Sales and Growth, 2014-2022e
  • Children’s Health Supplement Growth by Ingredient, 2015-2022e
  • Gastrointestinal Health Supplement Sales by Ingredient, 2014-2022e
  • Liver Health and Detox Supplement Sales, Growth and Market Share by Channel, 2016-2018
  • Heart Health vs. Total Supplement Sales and Growth, 2014-2022e
  • Healthy Aging Supplement Sales and Growth, 2014-2022e
  • Top 6 Bone Health Supplement Ingredients by Market Share, 2018
  • Joint Health Supplement Growth by Ingredient, 2015-2022e.
  • Healthy Sleep vs. Total Supplement Sales and Growth, 2014-2022e
  • Energy Supplement Sales and Growth, 2014-2022e
  • Brain Health Supplement Sales by Ingredient, 2014-2022e
  • Mood and Mental Health Supplement Sales and Growth, 2014-2022e
  • Top 6 Beauty from Within Supplement Ingredients by Market Share, 2018
  • Cold, Flu and Immunity Supplement Sales by Ingredient, 2014-2022e
  • Pre- and Postnatal Supplement Growth by Ingredient, 2015-2022e
  • Menopause Supplement Sales, Growth and Market Share by Channel, 2016-2018

For a listing of all data charts – download the Table of Contents.

40+ Company Profiles

    • Abbott Laboratories
    • Adaptive Health (Healthy Directions)
    • Ancient Nutrition
    • Atrium Innovations
    • Bausch + Lomb
    • Care/Of
    • Church & Dwight
    • CV Sciences
    • Dr Willmar Schwabe Pharmaceuticals
    • DSM
    • Gaia Herbs
  • Glanbia
  • Herbalife
  • HUM Nutrition
  • Kikkoman
  • Life Extension
  • LifeSeasons
  • Metagenics
  • Natural Factors
  • The Nature’s Bounty Co
  • Nordic Naturals
  • NOW Foods
  • Olly
  • Pfizer
  • Pharmavite
  • Procter & Gamble
  • SmartyPants
  • Standard Process
  • Twinlab
  • Zarbee’s Naturals

Download the Table of Contents for the full list



NEW Top Thoughts

Fill out the form to download a free preview of our Top Thoughts + Executive Overview from the report.

What Powers NBJ

Rick Polito
Editor-in-chief
As Nutrition Business Journal's editor-in-chief, Rick Polito... read more

Bill Giebler
Managing Editor
An award-winning writer and seasoned natural products industry veteran... read more

Claire Morton
Senior Industry Analyst
Claire Morton is the Senior Industry Analyst for New Hope Network's Nutrition Business Journal... read more

Cindy Van Schouwen
Business Development Manager
CVanSchouwen@newhope.com (303) 998-9305 Cindy Van Schouwen is the Business Development Manager... read more