Nutrition Business Journal is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Reports

2019 NBJ Sales Channel Report

In an omnichannel continuum that includes same-day delivery, cashierless grab-and-go stores, curbside pickup, meal kits, mobile ordering, self-scanning carts, smart home integration, pop-up stores, voice-directed shopping and whatever tomorrow brings, we could say it’s never been easier to buy. And it’s never been easier to be confused. The question is who is actually confused: the buyers or the brands?

The demands of marketing require brand managers to know who’s buying, how they’re buying and how much they are paying across multiple channels while simultaneously analyzing that mound of data to see where those shoppers overlap. With that analysis in hand, they can then try to devise a plan that choreographs the brand presence across those channels to deliver an experience that matches the brand promise and identity.

All that confusion, with channels and product categories buffeted by the never-static demands of the omnichannel era, requires the best tool to apply to the challenge. The NBJ Sales Channel Report is designed to be that tool. Omnichannel made it easy for consumers to buy. NBJ helps make it easy to sell to them.

What's Included:

46 Charts

20 Company Profiles

Raw data in Excel

Brick & mortar vs click & order: innovation on top of innovation

46 Data-Driven Charts

  • $219 Billion Natural and Organic Products Industry by Channel, 2018
  • Natural and Organic Product Sales by Channel, 2014-2022E
  • Natural and Organic Product Growth by Channel, 2014-2022E
  • Natural and Organic Product Market Share by Channel, 2014-2022E
  • Brick and Mortar vs. DTC Sales and Growth, 2014-2022E
  • Natural, Organic, and Functional Food and Beverage Market Share by Channel, 2014-2022E
  • Natural, Organic and Functional Food and Beverage Sales by Channel, 2014-2022E
  • Natural, Organic and Functional Food and Beverage Growth by Channel, 2014-2022E
  • Supplement Market Share by Channel, 2014-2022E
  • Supplement Sales by Channel, 2014-2022E
  • Supplement Growth by Channel, 2014-2022E
  • Natural Living Market Share by Channel, 2014-2022E
  • Natural Living Sales by Channel, 2014-2022E
  • Natural Living Growth by Channel, 2014-2022E
  • Natural & Specialty Retail Sales and Growth, 2014-2022E
  • Natural & Specialty Retail Channel by Product Category, 2018

For a listing of all data charts – download the Table of Contents

20 Company Profiles

  • Abbott Laboratories
  • Amway
  • Atrium Innovations
  • Bayer
  • Care/of
  • CV Sciences
  • doTERRA
  • Glanbia
  • GNC
  • Herbalife
  • The Nature's Bounty Co
  • NOW Foods
  • Olly
  • Pfizer
  • Pharmavite
  • Reckitt Benckiser
  • Dr. Willmar Schwabe Pharmaceuticals
  • SmartyPants
  • Swanson
  • Zarbee's Naturals

(Click to Enlarge)

Report TOC and Top Thoughts

Fill out the form to download the Table of Contents

An Omnichannel World

In an omnichannel world, brands need information on the strengths and weaknesses of each channel they can choose to distribute their products. Get the data to make informed decisions about distribution needs in the Sales Channel Report. 

What Powers NBJ

Rick Polito
Editor-in-chief
As Nutrition Business Journal's editor-in-chief, Rick Polito... read more

Bill Giebler
Managing Editor
An award-winning writer and seasoned natural products industry veteran... read more

Claire Morton
Senior Industry Analyst
Claire Morton is the Senior Industry Analyst for New Hope Network's Nutrition Business Journal... read more

Cindy Van Schouwen
Business Development Manager
CVanSchouwen@newhope.com (303) 998-9305 Cindy Van Schouwen is the Business Development Manager... read more