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Reports

2019 NBJ Supplement Business Report

Known as go-to source for data and insights on the supplement industry, the NBJ Supplement Business Report is now published in an optimized fit-for-purpose format designed to make must-know business intelligence easy to access and easy to act on. The design overhaul was based on feedback from the NBJ community and incorporated everything NBJ and New Hope have learned from decades of serving the industry.

New features include direct and detailed commentary matched to data charts, product picks that best demonstrate market opportunities and “action item” call-outs specific to pivotal business roles.

What's Included:

100+ data charts & graphs

40+ Company Profiles

Raw data in Excel

Improved Growth | E-com Impact
Hemp/CBD | Probiotics Slow

Data charts:

Sales, Growth, Channel, Category, Comparisons, and Top 10's
A sample of the 100+ charts and graphs included:
  • $46 Billion Supplement Industry by Product Category in 2018
  • Natural and Organic Products Industry Growth by Channel, 2014-2022e
  • Supplement vs. Functional Food and Beverage Sales and Growth, 2014-2022e
  • $14 Billion Vitamin Sales by Channel in 2018
  • Vitamin Growth by Product Category, 2014-2022e
  • Mineral vs. Total Supplement Growth, 2014-2022e
  • $1.0 Billion Magnesium Sales by Channel in 2018
  • Top Ten Herbs & Botanicals by 2018 Growth
  • $6.6 Billion Sports Nutrition Supplement Sales by Channel in 2018
  • Meal Supplement vs. Total Supplement Sales, 2014-2022e
  • Specialty vs. Total Supplement Sales, 2014-2022e
  • $2.1 Billion Probiotic Sales by Channel in 2018
  • Natural and Specialty Channel Sales by Product Category, 2014-2022e
  • MLM Network Marketing Channel Supplement Sales and Growth, 2014-2022e
  • E-Commerce Channel vs.Total Supplement Growth, 2014-2022e

For a listing of all data charts – download the Table of Contents.

40+ Company Profiles

  • Abbott Laboratories
  • Adaptive Health (Healthy Directions)
  • Amway
  • Atrium Innovations
  • Bausch & Lomb
  • Bayer
  • Care/Of
  • Church & Dwight
  • CV Sciences
  • Danone North America
  • DoTERRA
  • Dr Willmar Schwabe Pharmaceuticals
  • DSM
  • Gaia Herbs
  • Glanbia
  • GNC
  • Herbalife
  • International Vitamin Corporation
  • Iovate
  • Jarrow Formulas
  • Juice PLUS+
  • Kikkoman
  • Life Extension
  • +More
  • Download the Table of Contents for the full list


NEW Top Thoughts

Fill out the form to download a preview of our Top Thoughts - the quick takeaways from the report.

The #1 guide for the supplement industry

Editor-in-chief Rick Polito explains why this report is often referred to as 'the bible' of the nutrition sector.

What Powers NBJ

Rick Polito
Editor-in-chief
As Nutrition Business Journal's editor-in-chief, Rick Polito... read more

Bill Giebler
Managing Editor
An award-winning writer and seasoned natural products industry veteran... read more

Claire Morton
Senior Industry Analyst
Claire Morton is the Senior Industry Analyst for New Hope Network's Nutrition Business Journal... read more

Cindy Van Schouwen
Business Development Manager
CVanSchouwen@newhope.com (303) 998-9305 Cindy Van Schouwen is the Business Development Manager... read more