How receptive are supplement users to natural alternatives? What is the landscape of the herbal ingredient market?

The 2023 Herbs and Botanicals report dives into the world of natural remedies both new and ancient. This report looks at the market from a consumer perspective, surveying 1,000 herbal supplement users, and a commerce perspective by analyzing sales data and each ingredients’ share of the supplement market.

What are the key takeaways in this report?

• Hemp holds the largest number of sales in herbal ingredient category at $396 million, but that might be coming to a close.
• Ayurvetic herbs are finally taking root in the north American market, and everyone wants a piece of Ashwagandha.
• Mushrooms continue to be exciting but elusive to consumers. Education on the varieties of mushrooms and their individual benefits will be crucial to build this category.

The 2023 Herbs and Botanicals report is packed with 60 data charts, a Top 50 Herbs list by sales, and forecasting for each individual ingredient through 2026. We supply the data that makes it easier for you to build connections between headlines, behaviors, and sales.

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Each chapter contains action items to bring the insights into your day-to-day